Resume, ZAINA MEHER KADIRI

Experience

Meher Creative Consultancy

February 2021 – Present

Founder

Established a freelance agency offering PR, Branding, and Social Media services
Strategized, Executed, and Reported on Campaigns and Events
Built a brand on social media to share valuable industry knowledge and insights

Gray Line Media

August 2022 – August 2023

Social Media & Content Team Lead

Led the Content Team at the agency, which included a Social Media Manager, Podcast Manager, Copywriter, Video Editor, and Graphic Designers Day-to-day tasks included Brand Strategy Planning, Editing Content (copy and design), Team Leadership and Client Interactions

El Sol Strategic Consultants

July, 2021 – February, 2022

Associate Media Consultant

Crafted a ‘voice’ for brands in the Fashion, Beauty and Lifestyle department by devising Brand Philosophies,
PR and Campaign Strategies, Press Releases and Media Notes
Built and maintained professional relationships with Media personnel, which directly led to good coverage and brand recall value
Liased all Influencer and Celebrity relations, including Branded Collaborations, Gifting Activities and Campaign Events

Map of Me, Kolkata

October, 2021 – November, 2021

Host & Research Development

Conducted rigorous Research on the Entrepreneurs of Kolkata
Hosted the morning talk show and Interviewed entrepreneurs for the YouTube series

Tiny Pleasures Pvt. Ltd.

January, 2019 – June, 2021 • Kolkata, India

Social Media and Brand Manager

Created Brand Guidelines, Strategies, and Content and managed the Social Media Presence for restaurants
Chill and The Kebab Factory
Organized advertising on Digital and Print Media
Planned and Executed Campaigns for the holidays
Liased with Influencers and Bloggers for Collaborations

Youthinpr

August, 2020 – January, 2021 • Virtual

• Played a key role in the team, managing graphic design and Instagram editorial tasks. Spearheaded content creation by pitching innovative ideas and coordinating collaborative efforts, contributing to the dynamic and creative atmosphere at Youth In PR.

BISC (Bahcesehir University International Students Committee)

September, 2018 – June, 2019 • Istanbul, Turkey

•Served as the representative of India at Bahcesehir University, giving a voice to my community. Skillfully managed and planned events, ensuring a vibrant and inclusive environment. Dedicated efforts extended to organizing events specifically tailored for international students, fostering a sense of community and connection.

BAUSC (Bahcesehir University Student Council)

September, 2018 – June, 2019 • Istanbul, Turkey

•Active member of the council at Bahcesehir University, attending meetings and collaborating on solutions for students across campuses. Instrumental in planning and executing various events on behalf of the student council, enhancing the university experience for the student community.

The Guide, Istanbul

February, 2017 – May, 2017 • Istanbul, Turkey

• Assumed an internship in Istanbul’s only English magazine catering to foreigners and travellers. Responsible for meticulous data upkeep, providing social media support, and actively participating in on-ground events, contributing to the PR and media team’s success.

Institute of ICCE Green Revolution

2015 • Kolkata, India

• Energetic contributor to the ICCE Green Revolution, collaborating with students nationwide to raise funds for local and national green initiatives. Committed to fostering environmental change through joint efforts and grassroots fundraising.

Helpage India

February, 2014 – May, 2015 • Kolkata, India

Dedicated school volunteer at HelpAge India, passionately fundraising to support the elderly population. Committed to not only raising funds but also spending quality time with seniors, fostering meaningful connections and brightening their days.

Talat Kadiri’s Culinary School

June, 2014 – September, 2015 • Kolkata, India

• Contributed to the seamless organization of cooking classes, showcasing a blend of culinary expertise and creativity. Designed captivating posters and invitations, orchestrated on-ground events, and curated visually appealing content for social media, fostering an engaging online presence.